‘Women Healthcare’ as the term suggests, is about the complete health status of women concerning the physical, mental and societal well-being. In other words, it’s a complete package dealing right from the female body structure, diseases & disorders the body contracts with, and the diagnosis to the treatment.
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Women’s health status correlates with her social standing. Hence, countries across the world focus on strengthening women’s health ensuring that women know how to take care of themselves. Notably, women from underdeveloped economies even avoid talking about the issues about their physical/mental health. Usually, social dogmas are blamed for limiting their rights to discuss it publicly. However, that’s not a complete truth, or that could be a thing from the past.
Today’s modern women are independent & have every right to care which still, they seldom use. Domestic violence is another major issue many women still fall prey to. Although they have enough power to take a stance; they still lag for someone to rescue them from the situation.
Thankfully, the players of the market are there to take care of their necessities of the total healthcare. Being well aware of the importance of women health & understand the pivotal role it can play in building a nation; these industry players have placed themselves well equipped with the futuristic technologies, medicines & treatments.
Similarly, a renowned research firm – Market Research Future, equally concerned as the industry players has recently published a study report giving out the complete industry prognosis up till 2023 featuring the seminal work the leading industry players have contributed for women’s wellbeing. In its study report, MRFR asserts that the global women healthcare market will accrue enormously by 2023, registering a CAGR over 5.04% throughout the forecast period (2017-2023).
Besides, incidents of lack of access to family planning programmes, unwanted pregnancies, unsafe abortions & injuries associated with abortions, complications about the frequent & risky pregnancies, unavailability of follow-up care, sexually transmitted diseases & infections, coupled with other psychological problems drive the growth of the market.
Additionally, chronic malnutrition among girls & women in the male dominating society and gender biased systems are affecting women’s health, workplace, economic conditions and sense of wellbeing equally. Simultaneously, the growing number of working women, especially in developing countries coupled with the increasing awareness towards the advantages of women’s care, is propelling the market growth.
However, factors like unmet medical needs are anticipated to restrict market growth. Nevertheless, technological advancements transpired in healthcare are expected to foster market growth.
Women Healthcare Market – Segmentations
For ease of understanding, the market is segmented into four key dynamics: -
By Indication : Postmenopausal Osteoporosis, Infertility, Reproductive Health Management, Polycystic Ovary Syndrome, Gynecologic Cancer and others
By Diagnosis & Treatment : Diagnosis (Bone Densitometry, Diagnostic Imaging Tests, Biopsies, Ovulation Testing and others), Treatment (Therapeutics, surgeries and others)
By End-users : Hospitals & Clinics, Gynecology Centers, and Research Institutes among others.
By Regions : North America, Asia Pacific, Europe, and the Rest-of-the-World.
Women Healthcare Market - Regional Analysis
North America, heading with the initiatives taken to promote women’s health and wellness accounts for the leading position in the global women healthcare market. Additional factors that are supporting the market to substantiate include the presence of well-developed healthcare infrastructure and the leading number of market players. Also, the increasing emphasis on diagnosis and continuous monitoring of diseases associated with women especially propel the growth of the regional market.
Furthermore, the high prevalence of various chronic diseases among women populaces and the funding support from the companies, private organization, and government associations to improve women healthcare in the region drive the growth of the regional market.
The women healthcare market in the European region holds the second-largest position, globally. Certainly, the resurging economy is playing an important role in supporting the growth of the regional market, availing the best possible healthcare and increasing the per capita healthcare expenditures specially designed for women. Besides, factors such as the government support that encourage the players to develop high-quality technologies for women’s health and wellness and favorable reimbursement policies are fostering the growth in the regional market.
The Asia Pacific women healthcare market is rapidly emerging as a profitable market, globally. The prevalence of chronic diseases among women populaces is a key driving force behind the growth of the regional market. Moreover, factors such as the proliferating healthcare sector and spreading awareness among individuals towards women’s health and wellness and the availability of various care units drive the growth of the market in the region.
Global Women Healthcare Market - Competitive Analysis
Fiercely competitive, the global women healthcare market appears to be fragmented with the presence of several well-established as well as small players. These players incorporate strategic initiatives such as collaboration, acquisition, expansion, strategic partnership, and technology launch. Leading players are investing substantially in R&D and clinical trials to develop effective drugs.
Major Players:
Key players leading the global women’s healthcare market include Amgen (California), Allergan plc. (Ireland), Bayer AG (Germany), Eli Lilly Company (U.S.), Becton Dickinson and Company (U.S.), Merck & Co., Inc., (U.S.), Teva Pharmaceuticals (Israel), and Pfizer Inc., (U.S.) among others.
Industry/Innovation/ Related News:
April 03, 2018 ---- Elvie (the UK), a leading company developing smarter technology and medical devices for women announced the development of an app called Elvie Trainer, a pelvic muscle toning app, and a silent wearable breast pump called Elvie Pump.
The company believes firmly that many issues of womanhood can be improved by technology, and there is so much potential in this space.
Elvie has raised USD 42 MN in a Series B round backed by private equity firm IPGL, Octopus Ventures, and Impact Ventures UK. With the injection of capital, the company will focus on new research and development, eying expansion to Europe, the Americas, and Asia.
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